[Kaos-Industries]

I'm really curious how you go about getting users for something that's this niche - specifically, people who need to build a knowledge base for their company and already have something like it in Google Drive - but you obviously are doing so pretty well. Could you share how you did that?

[sarora27]

We started off by launching Kbee in 100s of different internet directories, communities, and subreddits (i found a list of "places to post your startup that listed all of these places). Our first set of users actually came from r/mysideproject.

From there, we tried our hand at a few failed experiments (Lifetime deal platforms...Avoid like the plague) and ultimately settled on optimizing for SEO as we realized most of our paying subscribers are finding us organically on Google. Decision makers for Kbee tend to range from single-person teams to government organizations so we think optimizing for SEO is the best way for us to continue attracting the right type of customer for Kbee.

Happy to share the list I mentioned above if you're interested!