[he11ow]

Marketing. Think how often you read developers who scoff at marketing, right up to the point they try and launch a product and it struggles to gain traction. Marketing seems sleazy, cheap or simple, when in fact it's none of those things. Value creation is in huge part marketing, because if your users either don't know or don't care about the product, it isn't creating value...

Very much like programming, the only way to learn marketing is by doing it. You can read and Youtube your whole life, but it's only when you decide you're going to put it in practice that you discover that what marketing actually demands is courage. It takes courage to put yourself and your product out there, and it doesn't even matter what that product is. It could be a newsletter, it could be a software project, it could be a side hustle, it could be your twitter account.

You can get started by listening to some of Seth Godin and Jay Abraham, at least to see marketing for what it really is.