I mean, that's definitely a huge factor, but there IS a limit to how much Amazon can pay their hundreds of thousands of workers and still remain competitive - and I have NO idea where that threshold is, which is why I'm fascinated to see how this shakes out. Either Amazon workers start getting treated better which is great, or the company collapses and turns into an unprecedented case study of what not to do. Either way, I'm grabbing some popcorn!