[johnamata]

But that's how you be an internet celebrity these days. I see it all the time all over social media, I see fellow zoomers my age making generic dance video content, but then they get affiliated with a famous group, and now they gained 500k followers in less than a year making the same content.

Lex is very social media savvy, and he leveraged his network to build his own. When he was beginning (2018), he was on every joe rogan post in social media, he would crack jokes or post some relevant trivia and get upvoted to the top, most of the time at instagram. He further built his network and circulated his name further by injecting himself into conversations with JRE guests in social media. Usually after every JRE episode, Joe would make a few social media posts about it, and on one of these posts, Lex would tag the guest under the comments and ask them questions, with each twitter thread becoming popular on its own as the guest answers back. I'm not sure now, but back then it was innovative. He did all those and more til 2019, I'm not sure since then as I stopped using social media around mid-2019.

I'm not trying to minimize his accomplishments, lex produces good content, but plenty of other people produce good content as well but were never given the spotlight they need to blow up