[mzbridget]

I agree with landing page optimization but a few more questions to consider: What are you doing to up-sell post-signup? Are you holding webinars, doing newsletter campaigns? The sign up process should also be so simple. The problem I see so often is trying to get too much info about the customer upfront. Are you sending emails to free users incentivizing them to upgrade? Are you giving away too much in the free version that there is no incentive to upgrade? Understand how your customers are using the free version and let them know how much more they can do in the paid. I agree that less than 1% converting to paid compared to the 18% is too large.