[robonerd]

Cults like this generally target and recruit damaged or otherwise vulnerable people. Also, they generally keep the crazy dialed down to a minimum in the beginning, then slow boil people over the course of several years. It often starts with "love bombing"; the cult heaps positive attention and praise on somebody who is unaccustomed to receiving anything like that.

[vizzier]

Though a bit tongue in cheek this classic video covers the basics: https://www.youtube.com/watch?v=EBK5aKOr2Fw

[birksherty]

This is brilliant. I thought I can't be manipulated easily. But after watching the video, I think I could have joined such a cult at some point. It basically boils down to giving love and attention to people who didn't get any and made to feel like a looser in their life before, specially by parents.

[derevaunseraun]

this video is a work of art