[twiceaday]

I advise you to think 'if I had the value of these shares as cash would I spend 100% of it on shares of this company?' The loss already happened, that part is done. The shares have no memory and won't 'rebound' like a rubber-band just because they were down before. What matters is new things that the company does going forward, relative to all other companies.

[bagacrap]

sure, but if you sell out of every investment every time it goes down in value you won't be very successful

[s0rce]

I don't think that's what he's saying. He's saying the fact that it went down doesn't matter and you need to decide now would you invest that capital in that stock.

[subsubzero]

So I think the company is solid, leadership great, product great etc. its just the stock is in the toilet, she is not selling right now, its just a bummer dealing with all the work she put in, the forced relocation, and personal money put into this company.

[exac]

In my humble opinion, this is a sunken cost. Diversify at the very least.