|
|
|
|
|
by Apocryphon
1465 days ago
|
|
Consumer choice is binary, but it's not always tied to quality. There are factors like information asymmetry. Superior competitors may not be able to get a word in edgewise when the dominant player is able to blanket the airwaves with its brand. A disproportionately dominant position becomes a kind of monopoly of its own when its reach and resources are so much greater than the next set of competitors. The competitors you list also aren't head-on in competition with Amazon. Aliexpress predominantly serves non-American markets. eBay, like it, is an auction site. Shopify does not have one central market, it's completely decentralized. Walmart is the most similar to Amazon, and perhaps with its acquisition of Jet.com and its growing investments in ecommerce, it may yet prove to be a lasting competitor. Stay tuned. |
|
Greater reach and resources is part & parcel of being the top consumer choice. If they blanket the airwaves, if there is some asymmetry, still who cares? You're going to have to show how consumers do not have a choice or how it doesn't help consumers.
Because regardless of how intense Amazon's marketing and reach get, their competitors are still one click away. Finding out about competitors is one search query away, one media article away, or one advertisement away. Frankly, if a consumer is unable to expend the minimal effort to find & choose an Amazon competitor to buy a product, they're basically not trying at all. And not trying is their choice.