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by trynewideas 1473 days ago
MLS also lost linear TV ratings and viewership battles a few times this season to the women's league (NWSL), which a few MLS teams also own teams in. NWSL's media deals with CBS and Twitch are worth $4.5M/year, or less than 2% this deal from Apple.

Most of those NWSL matches where MLS lost in viewership were also just preseason tournament matches for the women's league. The season hadn't even started yet.