[cs137]

I don't think AIs will ever be capable of truly great writing, but within 30 years (if not sooner) they will be capable of (a) writing clickbait articles capable of going viral, (b) waging complex PR campaigns including the creation of author personalities that do not actually exist, and (c) fooling literary agents and publishing houses and selling thousands or millions of copies.

This problem already exists in the bottom reaches of the self-publishing ecosystem--the AI-generated scammy "books" don't sell very well, but they take no effort to create--which could lead to a resurgence of traditional publishing's flagging prestige, but that would be short-lived, because New York publishing is probably no more than 10 years from getting Sokal'd in a high-profile way.