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by wruza 1463 days ago
We all know that "The perfect is the enemy of the good.", still we lose countless hours trying to make the perfect design, the perfect

Yesterday I helped a guy to register his little perfume company’s trademark on a government platform. We filled in all the fields and then unexpectedly (to me) it just asked for a picture. I thought okay, maybe we’ll get back to it after a designer makes a logo.

The guy pulls his iphone and creates a note. “Good fonts”. Three enters, <companyname>, enter, parfum. He asks how to make first line bigger, I show him. He indents with spaces. I point out that alignment is not exactly centered. “Looks okay”, he takes a screenshot, crops it to a rectangle and sends it to me to upload into the form, and to his chinese partner, straight into production.

1 comments

Do you know any successful company that has a not-aligned logo?
eBay from '99 to 2012.