[snapetom]

Most of the corporations don't make it known that the clinic is corporate owned. They sweep in, buy the clinic, and keep the owner in charge. Marketing and branding is kept as-is to keep the small, neighborhood clinic feel.

Some of that is changing depending on the corporation. Sometimes you'll see "Main Street Vet Hospital, a Megacorp Vet Clinic" or they'll rebrand speciality clinics and large hospitals with the corporation branding. However, a lot of small general practice clinics still make no mention of corporate ownership and clients would never know unless they ask. And they never ask.

[ensignavenger]

If nothing changes for the customer, then why is it a bad thing? Why should consumer care who owns the clinic?

[snapetom]

Ideally they shouldn't care. I was giving an example of why consumers would choose to go to a corp clinic over independent - they simply don't know it's corporate owned.

I'm not going to argue whether it's bad. I've met plenty of good independent vets, plenty of bad ones. Plenty of good corporate vets, plenty of bad ones.