| Do really healthy companies often have their stock price fall by half? Personally, I think that Tesla is not particularly healthy, and that its future is grim as mainstream car manufacturers get in on the EV action. Tesla is not particularly well regarded by Consumer Reports. Of the 16 EV cars with current rankings, Tesla's models are at spots 4, 10, 11, and 16, with low reliability scores. [1] Tesla does have a big slice of the US EV market, but that's only 3% of the total market. It's perfectly plausible that Tesla's lead among tech enthusiasts, always a small fraction of a market [2], won't translate into mainstream acceptance, and that Tesla will enter a death spiral where their relatively low volumes mean they won't be able to keep up with the major car manufacturers. Their eventual fate could be what happened to so many promising early manufacturers of internal combustion cars: they become brands owned by bigger car companies. [3] So personally, I think Musk lies did create a window of opportunity for him, but that as with so many liars, he sowed the seeds of Tesla's destruction with the same lies that enabled initial success. [1] https://www.consumerreports.org/cars/types/new/hybrids-evs/r... [2] see the first graph here: https://thinkinsights.net/strategy/crossing-the-chasm/ [3] https://www.titlemax.com/discovery-center/planes-trains-and-... |
What I see in Tesla: - extremely profitable car manufacturing. industry beating profits per car driven by cheaper BOM than legacy manufacturers, in large part due to innovation. margin of 30.5%. - Manufacturing limited - huge wait list despite accelerating production (Q1 2022 best quarter ever, 68% increase yoy). - huge investments in manufacturing across the supply chain starting to pay off. - for the first time, manufacturing investments that can rival premium legacies. With the factories in Berlin and Texas coming online, it’s believable that Tesla has capacity to produce in excess of a manufacturer like BMW. - very high purchaser satisfaction (the product is good). - large overall profit - already beating most in the industry.