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by grey_earthling
1473 days ago
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I think this is a really useful way of analysing your argument and refining it, as long as you question whether that really is why. If the form is applied thoughtlessly, there's a risk it's gonna feel like the prose equivalent of Corporate Memphis illustrations. => https://en.wikipedia.org/wiki/Corporate_Memphis Announcements where personality has been deliberately injected seem to have a habit of beginning with a pithy-but-vague mission statement, immediately followed by “that's why” and then an unwelcome operational detail: > Here at {company} we know you value {vague nice thing like fairness or something}. That's why we're sunsetting our 64 petaquux widgets, and transitioning all of our customers over to our popular 32 petaquux widgets, in order to enhance your experience. If you believe what you're saying but you're struggling to articulate it, borrowing a form can help you along, but you really can't manufacture genuinely persuasive writing. |
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