[Sujan]

The linked article spells out exactly what project it was about:

> Take AWS. It reached $10 billion in revenue in less than four years. But what's remarkable is that they didn't get there by forming a team, writing a lot of code, and then testing and iterating. In fact, it took more than 18 months before the engineers actually started to write code. Instead, they spent that time thinking deeply about the customers they were trying to serve and forming a clear vision for what AWS should be