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by ageyfman 1465 days ago
The value is that marketing & sales are easily the harder discipline for most SaaS businesses.
2 comments
bdcravens 1465 days ago
Exactly. Why wouldn't you want to increase your sales reach? I think there's a subconscious bias on HN and similar spaces against anything that indicts the "if you build it they will come" dream.
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tommiegannert 1465 days ago
There's also customer support. A B2B software vendor might want to let someone else do a B2C or B2B in some niche they don't have time for.
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