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by jinto36 1465 days ago
Yes- very, particularly in advertising, presumably because it stands out. The longer answer is that Japanese has a few different writing systems, and one of those is already used most often for transliterated "loanwords" that came from other languages. There are a ton of English words that get written in katakana and are used quite frequently, like hamburger (ハンバーガー) and premium (プレミアム). For some of the English words that are likely to be the most well-known, it's not a crazy step to use the latin character set instead to write them, for extra emphasis.

https://en.wikipedia.org/wiki/List_of_gairaigo_and_wasei-eig...