Not if the rest of the market is the same. Most products get yearly updates that are completely unremarkable. No one gets hyped up for the next year edition of a car.
M1 to M1+ would be like the release of the next year edition of a car. M1 to M2 would be like the release of the next generation of a car. A lot of people get hyped up for the release of the next generation of a car.