[mikepk]

Heh, I was intentionally not using any of the explanatory metaphors. :) Trust me, in the many years we were at it I tried lots and lots of non-jargony, more-concrete, ways to get the concept across. I never found the one that seemed to click with everyone.

We also had the additional problem of trying to be the "next generation" of using RSS (application platform, dynamic filters, etc...) before anyone other than tech-inclined people "got" the first generation.

Learned lots of painful lessons from that company. :)