[jchw]

That’s funny. I mean I use iOS and sure the UI is nice… but if you are thinking there’s not needless silly UI changes… how many major versions have you been through?

Some of the bad phone UX ideas started on iPhone. Like removing the physical button at the bottom in favor of annoying gestures and no touch ID. And iOS 7 removed all of the borders everywhere, it’s arguably more radical than Google Material, a UI design I also am not really that fond of.

I guess if you mean there’s no A/B testing or it moves slower then probably. But, it definitely moves. That becomes apparent any time you load an app from the App Store that hasn’t been updated in a while and suddenly your phone looks and feels like it did 2 years ago across the whole UI.

[hbn]

They've definitely changed the overall look, but a good amount of their apps are pretty much identical in how you use them from the original iPhone in 2007. Notes, Messages, Contacts, etc are all relatively unchanged, except for additional features. The biggest overhaul was probably the recent change to Safari where they brought the address bar to the bottom, which was a consideration based on how big phones have gotten, and allows you to reach things easier.

And at the very least, these changes come from normal app updates either from the App Store or OS updates. And it's usually a pretty big deal when they change something, and gets a formal announcement months in advance where someone high up gets up in front of the world and pitches why the change is an improvement (not to say it always is). Whereas Google just randomly shunts out new UI updates on a regular basis and enables them for random people. Usually someone posting about their new UI on reddit is the first place you'll hear about the redesigns.

[bjelkeman-again]

At least with Safari address bar, I found a setting to move it back to the top.

[WorldMaker]

I appreciated when iOS Firefox added a setting to move it down to the bottom. As an old WinPhone user, I missed having that key navigation tool at the bottom. It really does make one-handed phone usage easier.