[TedDoesntTalk]

> What really needs to happen it a separation of HTML from UI markup elements

Do you mean CSS? Using <b>, <I>, <strong>, etc has been “bad form” for a while (maybe not strong though)

[frosted-flakes]

<strong> and <em> are the recommended ways to semantically bold and italicize text. <b> and <i> don't have any semantics and can still be used where it makes sense.