[shaver]

No, but this is a common misconception. Though the summaries talk about "sold to users", the license itself defines "sale" in such a way as to include zero-cost distribution:

"Sale (Sell) (Sold) (Seller) – shall mean any sale, rental, lease, license, copying, transfer, reproduction, Transmission, or other form of distribution of an AVC Product or the Transmission by any means of AVC Video either directly or through a chain of distribution."

This is consistent with the discussions I've been party to with the MPEG-LA directly.

Edited to add: I would very much appreciate a reference to MPEG-LA saying the things you indicate in your comment. It would be very interesting to be able to point to those statements, in a number of ways.