[dahart]

It is interesting, but should be taken with a couple pretty big grains of salt IMO. It does a good job of discussing the many varied sources of cost and income. But the secret unsourced data of unnamed movies that is “trust me” better than what’s on Wikipedia and Box Office Mojo… really big red flag. I absolutely do not buy that the average profit is 3.7%. I worked on one of the movies he discusses (Shrek 2) and the paragraph about it is misleading, which for me makes me wonder how many other paragraphs are misleading. I also worked for a 2nd major film company and watched first-hand how they account for production budgets, which can involve trading costs with other nearby productions to make the expenses appear larger in order to do things like justify restructuring decisions, hide gains and losses, divert money toward or away from bonus pools. What really happens is impossible to know even as an insider, but the outcomes of this industry reveal that despite what they claim, it’s quite healthy for the big-budget crowd.