[lancesells]

I agree with you. But I do think Mastodon and Matrix / Element all have a marketing problem. It's seems to be "here's a clone of a service you use but you own your content".

I'm not saying that they don't do things better but they don't market it that way. To beat Twitter be better than Twitter. Make something memorable and unique, give features that beat the stockholder driven choices of the other guys.

[Arathorn]

Element (on Matrix) may be superficially a clone of slack or discord, but it already does some things significantly better:

* End-to-end encryption

* Spaces as freeform hierarchies of rooms

* Widgets, to embed arbitrary webapps into your chatrooms

* Open standard API

However, the point is more that Matrix can do way more than this given it’s a protocol: Element Call is already a better UX for conferencing than Hangouts or Zoom; thirdroom.io is a super promising virtual world system built on Matrix, etc.

We probably do need to market it better though!

[generalk]

Definitely, better marketing around differentiation.

I'm a huge dork for open standards, I frequently miss the days of Gaim/Pidgin and having Google Talk be Jabber/XMPP underneath, and being able to IM my friends wherever. Personally, I'm probably going to dork around with Matrix/Element because it sounds like my kind of thing.

But I can't figure why I'd switch to it for work.

I moved my company recently from Teams to Mattermost. The UX was the biggest selling point. Collaboration happens in Mattermost in ways it simply couldn't happen in Teams.

Putting aside the fact that we're not going to churn company comms every quarter for funzies, why would I switch us to Element? What can I do with Element that I can't do with Mattermost or Rocket.Chat or Slack or anything else?

[Arathorn]

What you can do with Element is:

* Have signal-style end-to-end encryption by default, if you care about keeping your data secure on the server.

* Pick from a huge range of alternative clients, including hooking up custom ones thanks to Element being built on the open Matrix standard. For instance, if you wanted to plonk an Intercom-style chat box on your website which funnelled into your support chatrooms, there are a a bunch of different matrix-as-chatbox clients you could use

* Bridge to other platforms as if you were using them natively (as per the sibling comment) - e.g. if you already have other chat systems flying around the place, you can easily unify them in Matrix

* Talk to people outside your company. If you care about collaborating with external people (other developers; customers; partners; suppliers; sibling companies etc) then Matrix's intrinsic decentralisation means you can just talk to them via the public Matrix network. For instance, I spend my life collaborating with folks on the mozilla, KDE, GNOME, Ansible etc Matrix servers without having to think (let alone manage a million different tabs and identities and crappy clients for their various communities).

So, that's the pitch.

[Shared404]

Depending on if/how often you use your internal chat to communicate with external partners, Matrix's bridging could be a selling factor.

[hello_marmalade]

As much as I love FOSS, Element isn’t even close to Discord. Discord has one click streaming, easy to understand voice rooms, etc. You don’t have to sort out hosting, and the overall UI experience is sharper and feels more polished. Visually Element is nice, but it has some clunk to it.

[hammyhavoc]

Discord isn't even close to Element. Discord provides no privacy and a single point of failure. Matrix however will offer peer-to-peer lite servers running on-device that'll even work offline via BLE. Try using Discord during an invasion or natural disaster.

This idea that Discord is accessible globally is such an America-centric naïvete.

[Klonoar]

>Discord provides no privacy and a single point of failure.

Normal users fundamentally do not give a shit.

OP is contrasting Element as a client, and it is subpar in comparison to Discord's UI/UX. No protocol differences can paper over this.

[hammyhavoc]

Different strokes for different folks.

FWIW, you can bridge Discord to Matrix.

It is more valuable to me to have a single universal messaging app across all my devices than it is to corksniff over UX across a couple dozen apps.

Furthermore, I'm autistic, the UI of Discord is atrocious. Completely overwhelming.

[Klonoar]

None of these points even remotely refute my comment.

[sanderjd]

Ok but going back to the grandparent's point: what is the incentive to do that? It's really hard to be better than Twitter. I know Twitter kind of sucks and everyone here thinks they have too many employees, but the truth is that all of those employees are doing stuff, that despite it kind of sucking, it remains incredibly hard and extremely expensive to actually make something better. I just don't see how these platforms can compete with the primary incentive structure being altruism. It's way too much to ask.

[cmg]

> It's really hard to be better than Twitter.

It is, but right now people don't care as much about privacy as features and community. It's not what people who focus on openness or privacy want, but it's the reality. Where are the celebrities and brands? Where are the conversations happening? Where are my friends? This is the challenge.

[sanderjd]

Yes ... but that's never going to change, so what's the proposal here?

[winternett]

The key in my perspective is to not scale too far.

Twitter, Reddit, and many other mega-platforms began the process of sucking (exactly) when their user bases got too big. operational costs also soared as they over scaled to stay dominant, while they began to fear changes in functionality because of a circular cycle of fearing user backlash.

No one platform can service massive levels and disciplines of users well, yet everyone keeps getting greedy, and always loses sight of that fact. Costs of competition at monopoly level create a paralyzing fear of losing a grip on users... That fear makes those platforms resort to corrupt methods to retain and addict their users to their product, and makes execs and investors unable to see outside of the vapor cloud they create...

Also, never go IPO if you want to keep your product's soul... Cash out early like Tom from Myspace, and let someone else crash and burn the idea as a CEO... :P

[jlledo]

How exactly do you think they started to suck? Also, what’s stopping platforms from servicing large numbers of users? Honest questions, I’m just curious.

[bsder]

> But I do think Mastodon and Matrix / Element all have a marketing problem. It's seems to be "here's a clone of a service you use but you own your content".

Well, Slack and Discord have the ability to throw around money to solve that problem. Open source projects mostly don't.

So, open source projects have to hit some nerve and then slowly grow into useful and then a dominant project. See: the trajectory of Blender.

[rsolva]

My mastodon pitch is it’s «ad-free, community-run and features a chronological feed (no algorithms)».

I used to open with the fact that it's federated, but it's a much harder concept to sell initially. People do appreciate it later on though, when they find out they can follow and interact with a bunch of other social networks and communities.

[hello_marmalade]

My biggest problem with Mastodon is it’s psychotic user base.

[rsolva]

This is entirely dependent on the instance/server you join. I can't guarantee that you'll find a pre-existing community that fits your interests, but you can start your own independent server an carve out a niche to your liking. That is not possible on any other commercial and centralized social media platforms.

[hammyhavoc]

Source?

[mrtksn]

I've heard of Mastadon, even tried it but couldn't get any value of the contents on it. The last time I looked at it, most of the content was about Mastadon and welcome messages. I was expecting to see some crazy stuff like flat earthers or antivaxxers but even that was not available.

I'm also not sure that I used it correctly, maybe I needed to find servers or something.

Anyway, my point it is that the lack of discoverability is not just a marketing issue but it seems like baked in these platforms. Something is not there yet and that's why it's not growing like crazy.

[rapnie]

> I'm also not sure that I used it correctly, maybe I needed to find servers or something.

You needed to find people to follow. Unlike corporate social media content is not pushed to you by algorithms. You have to build your own social network manually. Not doing so you have an empty personal timeline, and a too busy global timeline that is full of irrelevant stuff to you.

> Anyway, my point it is that the lack of discoverability is not just a marketing issue but it seems like baked in these platforms. Something is not there yet and that's why it's not growing like crazy.

Strange as it may sound on HN, but I am happy it is that way. There is a different culture now on the fediverse, and it is one that likely won't survive that 'crazy growth'.

[mrtksn]

That doesn't make sense though unless there's a directory of recommendation engine or search engine for interesting people. Otherwise it means that I'm supposed to follow people that I already know, which is ridiculous because I don't want yet another channel to see the same stuff I already see.

On HN there's the front page where interesting stuff is curated algorithmically and smart people that I don't follow or know perviously make interesting comments on that stuff. Mastadon doesn't seem to offer anything like that.

[pgcj_poster]

I think the trick is to find an instance where the people mostly share your interests. When I first tried mastodon.social, I didn't get anywhere. But when I found a more niche instance, I was able to find a lot of good content on the local timeline, which gave me people to follow and gradually exposed me to the larger fediverse.

[mrtksn]

Where do you find this content? Can you link a few examples of good content(in your opinion, of course)?