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by Tichy 5349 days ago
"for affluent, white, middle-aged, American males with a taste for minimalism"

So what do you reckon, what would a perfect smartphone for black, middle-aged American males look like?

2 comments

For the last few years, if you add "part of the hip hop culture", it's been a Blackberry.

Recently, I've seen a lot more high end Android devices, but a few of my friends have gone back to flip phones surprisingly.

Well these stats seem to suggest that iPhone is half as popular with the African-American demographic (with RIM and "other" noticeably more popular):

http://blog.nielsen.com/nielsenwire/consumer/among-mobile-ph...

And this suggests that "Demographically, Android phones are especially common among young adults and African-Americans, while iPhones and Blackberry devices are most prevalent among college graduates and the financially well-off."

http://pewresearch.org/pubs/2054/smartphone-ownership-demogr...

Blackberry seems to win, probably through being an early provider of group messaging to a young, early-adopter demographic on one side and a business staple on the other and the twin lock-ins that provides.

Though note that "white people" are about 10-15 years older than other categories on average so white, middle-aged, and affluent kind of go together and can be hard to tease apart.