If all the 'Think Different' ads, the product differentiation by Apple, and the Jony Ive's memorial speech about caring about months for things that the user will never see, with no regards to its contribution to profit, cannot convince the downvoters that Apple is not like all other run the mill companies, then I don't know what will.
Regardless I hate it when people act and support the cynicism that all companies are the same, they all work for profit, there can never be a do no evil company. May all such thinkers stick to their dogma lifelong and suffer from it.