[Nextgrid]

Cellular carriers piss away insane amounts of money on marketing which they then need to recoup from their customers. Everyone will be better off without that overhead.

Not to mention, the billing model of charging per GB per month is predatory and doesn't actually address congestion very well. Charging for allocated bandwidth would reduce congestion much better while still giving people unlimited data in non-congested areas (making good use of the radio equipment & airtime since it's already there & paid for regardless of whether it's being used or not) which would open up plenty of new & innovative use-cases.