[teamlaft]

Check out Social Passport (www.socialpassport.net) which just won Startup Showcase at the Web2.0 Expo in NYC a couple weeks ago. It has features such as digital loyalty cards like Punchd, but also enables a store owner to make coupons at whatever discount they'd like so it competes with Groupon in that sense because it is paperless + no minimum discount (like 50% off that Groupon/LivingSocial/etc typically require) + no commission (again, the big guys charged 50% historically). It also, most importantly, serves as a social CRM for brick and mortar stores because it leverages a visitor's social network to turn marketing to them to marketing to all of their friends through scanning their Social Passport.

Social Passport enables businesses to communicate their products/services to each visitor’s social network in real time. Their motto is “market to one, market to many” and Social Passport enables businesses to market to thousands of people instantly. It can be used via Dynamic QR, Reverse QR, and NFC.

For users, Social Passport combines all of your social networks, and also serves as a way to store digital loyalty cards and e-coupons. Users get rewarded by retailers via coupons, free gifts, and other promos.

Check out bit.ly/socialpassport for an <2min video that explains more about the service.

disclosure: my buddy is founder/CEO and i'm an advisor