[heelhook]

The idea sounds pretty cool, you should make the "uncertainty" of the purchase clearer. I would also drop the word "preorder" and use a different word. Also you should consider displaying how many purchases more are required for the product to become available for sale, that might get your users to push for a product a bit more in their social circles.

Good luck with it!

[hagope]

Heelhook - nice idea.

What are some verbs that you'd replace with "Pre-Order" that would encourage action.

For exmaple:

"Get One" "Support"

I've submitted a new post to field some ideas:

http://news.ycombinator.com/item?id=3170082

[dotmatrix]

Thanks Heelhook for the great feedback.