[jjtang1]

Thank you!

And yes the space is heating up for sure. Really good awareness and attention developing as a result though. We are also noticing monitoring companies starting to snag up companies to developing into this space (e.g. Datadog https://www.datadoghq.com/blog/incident-response-with-datado...). But by far our fiercest competition are companies that are still building a subset of what we have internally. Depending on complexity and incident volume we've seen many cases where it's good enough like you mentioned.

Inertia and change management is the #1 barrier to adoption. Companies have ways of workings (right or wrong) that are engrained and established. To come in and rip it all up and say "this is the right way to manage incidents" is a tough pill to swallow. Even the inability to manage IaC or integrate with a specific tool can cause quite a bit of friction. The technical setup of any of these tools is quite easy, the real home run is how does that tool help you drive adoption?