[fleitz]

I'd put passion largely in the same category of glory. It's an emotional good used to get people to accept lower returns.

I'll use the video game industry as an example, people are passionate about writing video games, their not passionate about not being able to see their family and friends for weeks. People are told they need to sacrifice to follow their passion but really they are sacrificing so the company can hit some arbitrary date and extract more rev from each employee, eventually to be discarded by the company when they are no longer profitable.

If your passionate about video games it's probably better to get a iPhone / Android / XNA dev account and make video games than to go work for a video game company (or your VC).

People are passionate about leaving their mark on the world via a business, not making sure their VC gets their 2X earn out.