[threeseed]

Thankfully we don't need to trust in meaningless anecdotes about what those in the 'real world' do or don't know.

The facts on the ground are that Apple's Mac sales are rapidly growing and in the last quarter half of all Mac buyers were new. That clearly indicates that something new to the Mac platform is attracting users.

So whether they know specifically about M1 or not they do know that the Macs have better characteristics than in previous years which M1 is responsible for.

And given that in all Mac marketing the M1 has been heavily advertised logically at least some proportion of users do know about it and do see it as a key differentiator.