[zemo]

right but that wasn't what AOL was trying to build; it's what happened in spite of their efforts, not because of them. Notice the prominent "channels" and "what's hot" buttons in the second screen shot? They're given a higher position in the ui hierarchy than "internet" for a reason. They were trying to create an experience where all of the content came from AOL itself. "Channels" were their content pipelines, they were hypermedia but everything within the content network of channels was created by AOL itself. It would be like someone hearing about the web and thinking that the way to "win" the web would be to "own all of the web pages".