[mmmmmbop]

> It's just short term planning with complete disregard for the long term health of the company. How the board of directors doesn't see this is shocking.

I wonder if milking the company's reputation like this perhaps actually is the most optimal strategy for Blizzard. Innovation requires investment and luck, and it can create a great reputation for a brand. Once you have that reputation though, perhaps it's not rational to try your luck again. Maybe the expectation value is highest if you just sell out.

It's not just Blizzard, see e.g. the twelfth installment of Assassin's Creed or the eighteenth installment of Call of Duty. For that matter, it's not even just video games. Look at the tenth Fast & Furious movie or the fifteenth iPhone that are coming out soon, and will surely sell like crazy, even though they'll probably not be very innovative.