[saturdaysaint]

Hard to say objectively, but I believe that actively updated software enhances perceived value. The human mind, even the non-technical one, is deeply attentive to change - as website iterations show, subtle improvements can have huge payoffs and even feed into the mind's reward circuitry. Every time there's a round of iPhone updates, I run into more than a few "normal" people that are delighted by tiny new features (anything from background wallpaper to iMessage read receipts). To people that don't usually keep their software up to date (but are coaxed into it by iTunes and now iCloud), getting new abilities without cost or effort is especially cool/rewarding.