[lordnacho]

Are there enough of those guys vs people who will spend 10? I guess you need 1k of those people to make up one whale, but aren't there more little players by a lot?

I guess I don't have the data. Also maybe you can get both at once by targeting the big guy.

[Hendrikto]

The vast majority of users do not spent anything. This is no problem for the game developers, as they can serve as cannon fodder for the few who do invest money.