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by jonathansampson 1478 days ago
It's EDDM, and previous mailers lacked printed names. Our request to exclude printed names, while honored in the past, was not honored with a recent batch. Rather than brushing this off, we chose instead to investigate where the break-down in communication occurred, and share our findings in the blog post. Thankfully, this issue has no impact on user-data, privacy, or security. But it is definitely frustrating for us when we expect names to NOT be printed, only to learn that a batch of mailers contained them after all.
1 comments

I don't understand why addresses are being used to begin with. They're not needed. You simply choose the route/zip code and the mailer will be dropped off at every mailbox on the route, hence the name "Every Door Direct Mailer". It's specifically to avoid using addresses.

This sounds more like a traditional direct mailer through a vendor rather than EDDM.

You're absolutely right; no-addresses is the ideal, and what we would have preferred over no-names from the beginning. We have a call this week to investigate further why addresses were included in the first place, and why our request to exclude any personalization was not respected.