[duxup]

Metric met!

I recall a new marketing executive who touted that they had improved the youtube ads so much that NOBODY had skipped a single improved youtube ad!

They made the ads all so short that you couldn't skip them.

[rk06]

Isn't it a good thing? Like if the ads are 5-6 seconds. Then they are certainly in right direction.

If they were trying "skiping not allowed in 60+ sec long ads", then it would be bad

[weird-eye-issue]

In the right direction for... What?

Maybe for your attention span or what YOU like but maybe not for what they are actually buying ads for... Money