[KuiN]

My greatest frustration with UK supermarkets is the illusion of choice. You'll find metres of shelving with the same product in different branding / price points. Went looking for Thai Jasmine rice, but the rice section is just 40 variants of Basmati, & one box of Arborio. There's 5 metres of fridges packed with fish but it's all Cod, Haddock and Salmon in various guises.

If you want any ingredient that's remotely off the beaten track (and I'm not talking super exotic stuff, basics herbs like Sage are hard to find) you've got to go Waitrose or specialty shops.

[fredley]

This fucks me off no end. As someone who eats vegemite, to find a full meter of shelving dedicated to Marmite in various formats almost everywhere is very frustrating. For long shelf life goods what's the downside of just providing more options?