[samwillis]

The history of the “Made in Germany” mark is really interesting.

It was introduced by the British to discourage buying from Germany, and encourage people to buy British. Germany then very successfully twisted it around to be a mark of engineering expertise and quality - the perfect response.

https://en.m.wikipedia.org/wiki/Made_in_Germany

[oblio]

"Made in Japan" used to be an insult, too.

Same for "Made in Korea".

"Made in China" still is, I'd give that 20-30 years more to completely transition over.

[logronoide]

Don’t get me wrong, I didn’t mean German technology is bad. Quite the opposite.

But trying to sell cloud infra technology in Europe saying “Made in Germany” simply it will not work. It sounds ridiculous, moreover when the parent company flagship brand (Lidl) means “low cost low quality for Eastern European immigrants”. It sounds so bizarre and out of context that I’m starting to hear about Lidl Cloud jokes around me.

[lupire]

Amazon is low cost low quality retailer, with a successful Cloud offering.

[Cwizard]

It was not always that way however. 10 years ago Amazon was a great place to shop!