[sidjha]

Even though, my introduction to programming was through vi and notepad, often I find that when I'm trying to teach kids how to program, they're turned off by the 'clunkiness' of IDEs and compiling.

Imagine how amazing of an introduction to the world of programming Codify would enable for kids. Teaching computer science in elementary schools will become so much easier and fun. This looks like something kids would love to use. And perhaps, it'll enable a new wave of young hacker/entrepreneurs who'll go on to make more awesome products.

[tikhonj]

I think this is exactly the idea behind projects like BYOB/Scratch (http://byob.berkeley.edu/). I think it's pretty successful at introducing people with no previous experience at all to programming at Berkeley, at the very least.

Coincidentally, making a Scratch app for tablets (I suspect Apple may not cooperate, but it could be for Android) would be really neat.