Hacker News new | ask | show | jobs
by WorldMaker 1479 days ago
Another thing to consider beyond raw COGS is "attach rate": online price matching gets you in the door and buying the big ticket items, but once you are in the door how likely are you to also pick up accessories (especially if you are saving on the base item) or even unrelated things that you saw in the store while you were there?
1 comments

BestBuy sells TVs so they can sell you overpriced cables while you're there.