[gruez]

You realize that companies can raise prices? That's wha I meant by "Consumers will probably fully absorb the cost" last comment. Supermarket margins are even thinner than 10%, yet they aren't going broke during this inflation spree.

[thehappypm]

Economics 101: raising prices reduces demand. If airlines raise prices less people will fly — demand for flights is fairly elastic — further eating margins. Grocery stores sell food, the ultimate inelastic item.