[Aachen]

If I see the behavior of rich individuals as well as companies (large and small, rich and poor), it does seem to me as though we need to work on both sides. Implying that personal responsibility is zero... we're eight billion people and about a billion of those are rich. That includes the vast majority of the people reading this (as well as myself—I'm writing this comment from a train which I chose over going by car today for environmental reasons). Can we really say that we are not to blame for any of this? We don't want capitalism with supply and demand, where we're creating the demand? What alternative is being proposed, that corporations just stop doing environmentally harmful things but we keep trying to get fuel at the pump/airport?

It doesn't add up. If all these consumers shift patterns, of course we'll have a major shift in business priorities. It also sets a good example for your peers if you make one choice per day for the environment, multiplying your individual impact. Either that or the government has to force the issue, so no one can have an unfair advantage by doing a bad thing.