[kldavenport]

Is Shimano doing this because SRAM (a competitor) bought Hammerhead? Makes me skeptical we will ever see Shimano STEPS battery % and mode on the Hammerhead. Hammerhead sells an Android powered bike computer with a great set of features and UX compared to the legacy brands that have dominated the market forever (Garmin, Bryton, Wahoo).

[jeffbee]

The Wahoo bike computer just came out in 2016! They're hardly Oldsmobile.

[danielovichdk]

Yes. This. SRAM is the main competition in the bicycle world for Shimano.

[lormayna]

On the high end, the main competitor of Shimano is Campagnolo

[prmoustache]

Campagnolo is pretty much niche nowadays with a less dense dealer network and few OEM contracts.

Look at Campagnolo like Ferrari, only offering select high end items for the road while Shimano is more like Honda offering anything from the little Aygo to the Acura NSX and also offering SUV/trucks. Sram would be more like Mercedes, tackling the mid range to upper end but skipping on the really lowest end.

[markmark]

Not anymore they aren't. SRAM sell far more high end groupsets than Campy these days.

[Matthias247]

Yes - and they are not in the Mountainbike market which is dominated by sram and shimano.