[ericwaller]

Almost as a rule, in the US at least, large multi-purpose venues sign exclusive contracts with their ticketing provider. That means that all events, including any concerts that come through the building, are ticketed by the venue's chosen ticketing provider.

While we're probably better known as a consumer app for buying tickets, SeatGeek also builds the full set of software you need to run a major venue. Everything from issuing and managing season tickets for the resident pro sports team, to working with promoters in selling tickets to their national tours and hosting the big, high-demand concert on-sales that accompany them.

A big component of our path into the market is that it's often the resident pro sports team that operates the venue and makes the ticketing decision. They tend to be very focused on the fan experience, particularly for season ticket holders, and that's our strong suit.

[latchkey]

Thanks Eric.

I'm pretty intimately familiar with the whole industry. I once owned a small (~2k person) club / live music / multiuse venue in San Francisco as well as built a ticketing SaSS for USCF (us cycling federation) sanctioned events.

From the club days, I got subtly screwed by Clear Channel on an event once and it really left a bad taste in my mouth. From the cycling ticket stuff, I got to deal with another type of promoter and that was horrible in a lot of ways too. Both businesses eventually failed from external factors.

I don't envy your sales team at all.

[ericwaller]

Very cool (well, not the getting screwed part). Most of my experience so far is on the sports side, with music exposure being more indirect.

It's amazing how many ticketing systems of various forms have been built over the years. It seems like one of those things that should be simple, but there are just so many ways to slice it.

[latchkey]

The UX for setting up events and selling tickets was some of the most complicated stuff I've ever built. The logic is extremely domain specific and difficult to implement. Good work.

[bryans]

I realize that your primary target is major venues, but do you have any plans for expanding to 200-500 cap venues? A management solution is desperately needed in that space!

[ericwaller]

I'm guessing you mean music venues? The short answer is yes, eventually.

The slightly longer answer is that we'll probably be the strongest option for smaller venues that want to do more complex stuff. To the extent that there's always some tradeoff between simplicity and power, we're likely to continue to lean pretty heavily on the power side for our core ticketing system.