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by mattgratt
5353 days ago
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Influence by Cialdini 4 Steps to the Epiphany is a phenomenal book on selling new b2b IT products. Secrets of Question-based Selling is the best consultative sales book SPIN Selling by Neil Rackham is also quite good Tested Advertising Methods and Scientific Advertising continue to be two of the best books on copywriting, despite being very old. |
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