Is it though?
1 in 2 for the first one will pay out. and 1 in 10 for the second one will pay out.
Variance is higher for second than for first.
"50% chance for $100 is the same as a 10% chance at $1000"
should be
"50% chance for $100 is the same as a 10% chance at $500"
But that is when the payoff is 1, of course!
When it's not, we're really looking at payoff² * p * (1-p) and indeed the second situation has much higher variance.
Again I ask, is it really?