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by kb101 5349 days ago
This set me to imagining: every item in the store is dropped into a box before being put on the shelf. The box contains cameras on every interior face to snap a set of 360° views of the item. The UPC code is scanned and entered into inventory. The item goes on the shelf. If sold, the sale removes that item from inventory.

Each night after store closing, a Store View bot roams the aisles taking pictures and updating for the next day.

You browse to the store on Google Street View, go inside with Store View, and if you see an item you like, you draw a box around it and ask the image search algorithm to look for a match based on appearance. It finds the item, tells you how much it costs, and gives you the option to buy it.

Stores would get some basic frequency (annual?) of scan free, more frequent scans or keeping a bot on premises to scan every night would cost more. Integration of the online store would have a fee attached to every purchase. Prices and discounts could be updated daily and there could be different incentives for online vs. in-store purchases.

As data storage and computational power get cheaper and cheaper, and image recognition algorithms get more sophisticated, this would seem to be a potential outcome. A package of algorithms could even be marketed as a store manager: moving stock that has sat on the shelf too long with discounts, predicting what will require reorders soonest, integration with price comparison engines to analyze competitiveness, etc. Once imagery is dissectable and searchable in the same way that language is, things could get very interesting very fast.

1 comments

Through this idea, Google turns brick-and-mortar stores into the equivalent of an Amazon distribution warehouse. The result could be a highly decentralized Amazon alternative with Google's imprimatur, grown from the bottom up.
And while Amazon is stuck with maintaining both computer and physical infrastructure, Google will have effectively offloaded the physical infrastructure to the free market. Not only that, but while Amazon must seek economies of scale and efficiency at every point of the distribution network, Google can leverage the irrationality and inefficiency inherent in a distribution network composed of individual retail outlets. In the same way that eBay doesn't have to worry about packing up and shipping millions of disparate items, it just takes a fee off the top for delivering the sale.

I wonder about the benefits versus the costs to stores. Though you can already walk into a retail store and Google up an item on your phone to see if it's cheaper somewhere else... and you can already search for reviews of an item online, etc. I guess what is interesting here is that Google is delivering the physicality of a store to your screen; so conceivably some walk-ins that might have occurred just to check a place out will now occur online. On the flip side, turning every retail outlet into a 24 hour business has got to have some appeal.

Going really crazy with this, looking ahead to Google's driverless cars getting approval to run without a safety driver on board, you could Store View to your favorite cafe, put in your order for the caffeinated beverage of your choice, have the Google car drop by, the barista puts the drinks in a carrier in the back seat, the car picks up some Chinese food, energy bars, and a pair of earphones for you on the way back, you get a text telling you to go outside to pick everything up, you scan your GoogleID into the car, get your stuff, head back into the office and prepare to code all night. If you are so inclined, you drop a few bucks into the online tip jars of the coffee shop and restaurant. Based on your tip ratio, the star rating of the establishments in question are bumped up ever so slightly.

Google has the computers, cameras, and cars to take over the world of running errands.

One of the phrases I've started using is, in the future you don't have to talk to anyone.

You see this already with the self-checkouts at stores. You walk in, grab what you want, check out and leave without talking to anyone. This is just the start of a torrent of low level automation. At some point there is not a lot left to do.

What amazes me is that we are seeing this happen around us so rapidly; near-total automation is on the visible horizon.

"At some point there is not a lot left to do" reminds me of the story "With Folded Hands" by Jack Williamson. http://www.powells.com/biblio/61-9780312852535-0