[xtracto]

And that's one of the major issues with google search: one metric which would be really good for a search engine is the inverse of the % of advertising related html / javascript in a page. Because that would minimize the utility of SEO for those link farms that only write text to mine ad views/clicks (like food recipes).

Alas, google would shoot themselves in the feet by promoting pages that consume less in their own advertising products.

If the US government split those two business units into different companies, we could have decent searches (google search could still profit by placing ads on its page results)